Our Origin.
Built by Operators.
Driven by Opportunity.
Our Origin.
Built by Operators.
Driven by Opportunity.
Our Origin.
Built by Operators.
Driven by Opportunity.
2009 – Early Beginnings
Robert’s operational career began working long shifts at a McDonald’s in Mississauga, Ontario, where he self-funded his post-secondary education and developed an early operating discipline.
Robert’s operational career began working long shifts at a McDonald’s in Mississauga, Ontario, where he self-funded his post-secondary education and developed an early operating discipline.
2012 – Business Education
Robert entered the Ivey Business School in London, Ontario, graduating in 2016 with an HBA. This foundation gave him both the discipline of finance and the mindset of an operator.
2012 – Business Education
Robert holds an HBA with distinction from Ivey Business School, bringing institutional finance training and an operator’s perspective to growth and scaling.
2015 – Industry Exposure
While at Ivey, Robert joined PepsiCo as a finance analyst in the food division, gaining his first real taste of how global consumer brands operate at scale.
2015 – Industry Exposure
While at Ivey, Robert spent his summer with PepsiCo as a finance analyst in its food division, gaining early exposure to how global consumer brands operate and scale.
2016 – Corporate Training
Upon graduation, Robert joined Restaurant Brands International (RBI) under the Tim Hortons brand. He trained exactly as a Tim Hortons franchisee would at Tim Hortons University before advancing into RBI’s corporate Leadership Development Program.
2016 – Corporate Training
2017 – Expanding Horizons
Following graduation, Robert joined Restaurant Brands International under the Tim Hortons brand, completing franchisee-level training at Tim Hortons University before commencing RBI’s corporate Leadership Development Program led by 3G Capital.
Robert worked across development, franchising, finance, marketing, and strategy for the Tim Hortons brand, helping expand the banner in both Canada and the U.S. He later relocated to Miami, Florida, to work directly with RBI’s U.S. leadership team.
2017 – Expanding Horizons
2019 – Private Equity Experience
Robert continued working with internal teams in strategy, development and finance roles supporting the Tim Hortons brand and was then given an opportunity to relocate to Miami to work directly with RBI’s U.S. team.
Robert joined Garnett Station Partners under his mentor, Alex Macedo, then-President of Burger King and Tim Hortons. There, he led corporate development for Fat Tuesday, gaining firsthand experience in brand expansion through private equity.
2019 – Private Equity Experience
2020 – Entrepreneurial Spark
Robert joined Fat Tuesday, a Garnett Station Partners portfolio company, working alongside former Burger King and Tim Hortons executives. He led corporate development initiatives, gaining firsthand experience scaling a private equity-backed consumer brand.
Frustrated by his own dental experiences, Robert saw an opportunity: make dental care better for others. This led to the creation of Habit Dental, a modern practice built on hospitality, comfort, and consistency.
2020 – Entrepreneurial Spark
2022 – Reinventing Fat Tuesday
While working within a private equity–backed consumer platform at Fat Tuesday, Robert gained firsthand exposure to how strong brands are scaled operationally and financially. That experience sharpened his conviction that the greatest value creation lies in applying institutional discipline to fragmented, consumer-facing industries—ultimately leading him to launch Habit Dental.
With Habit Dental growing, Robert partnered again with his Fat Tuesday colleagues — this time to reimagine the brand as a nightlife destination. The first full-concept bar opened in Ybor, Tampa, proving the model could thrive beyond Las Vegas and Miami.
2022 – Reinventing Fat Tuesday
Robert George, Principal at Habit Partners
As Habit Dental scaled, Robert re-partnered with his former Fat Tuesday colleagues to reposition the brand as a destination-driven nightlife concept. He launched the first full-format location in Ybor City, Tampa, validating the model’s ability to perform beyond Las Vegas and other grab-and-go markets.
Today, Habit Partners continues to expand through the launch and acquisition of new businesses each year. These experiences crystallized a core thesis: the most compelling value creation comes from scaling proven brands into new markets with institutional operating rigor and disciplined capital partnership. Habit Partners executes that thesis by building and scaling businesses that address clear consumer demand and deliver repeatable, defensible market penetration.
Robert George, Principal at Habit Partners
Today, Habit Partners continues to expand through the launch and acquisition of new businesses each year. These experiences crystallized a core thesis: the most compelling value creation comes from scaling proven brands into new markets with institutional operating rigor and disciplined capital partnership. Habit Partners executes that thesis by building and scaling businesses that address clear consumer demand and deliver repeatable, defensible market penetration.